Case studies

Fashion Industry MYOB Integration

Integration of MYOB with ecommerce and logistics platforms for a fashion business.

Overview

Connected MYOB with ecommerce, B2B, and logistics platforms to streamline data flows, improve financial reporting, and support accurate, timely inventory visibility across the business.

Business problem

  • Fragmented data across MYOB, ecommerce platforms, logistics systems, and B2B sites created ongoing reconciliation issues.
  • Inventory adjustments were not consistently reflected in MYOB, and mismatched timestamps caused gaps in downstream reporting.
  • Seasonal trading peaks highlighted manual workarounds, system timeouts, and unreliable synchronisation.
  • Leadership required a clear, reliable picture of performance across brands, ranges, and channels.

Approach

  • Spent time with the team—both onsite and remotely—to understand how sales, inventory, and finance were meant to work together across the business.
  • Reviewed the data coming from MYOB, the ecommerce stores, the B2B platform, and logistics partners to identify where numbers were going missing or becoming unreliable.
  • Worked through each part of the process with the team to clean up product information, align naming and categories, and make sure updates flowed consistently.
  • Coordinated with MYOB and SyncHub support to resolve gaps, discrepancies, and unexpected behaviour in the data.
  • Simplified and improved the way inventory information moved between systems so the team could trust what they were seeing day to day.
  • Tested each step with the business during busy and quiet periods to make sure it held up in real-world use.
  • Provided clear guidance, checklists, and processes so the team could take ownership of the system without relying on outside help for routine tasks.

Outcome

  • Accurate and reliable financial and inventory reporting with substantially fewer manual adjustments.
  • Stable, automated inventory synchronisation across MYOB, ecommerce, B2B, and logistics systems.
  • Improved peak-period performance through predictable scheduling, monitoring, and escalation processes.
  • Stronger data ownership within the team, supported by clear documentation, reporting tools, and integration insights.
  • Leadership gained confidence through timely, consistent data for decision-making across all brands and channels.

A practical next step

Let’s discuss the work you want to improve.

Talk through your priorities, the systems you use and where support would help. Patrick O’Sullivan is your initial contact.

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