Case Studies
Email Deliverability Improvements
Deliverability remediation and governance for outbound email programs.
Fix Email Deliverability
Restore sender reputation and keep campaigns landing where they should.
Discuss a similar resultOverview
Resolved deliverability issues through domain alignment, authentication, and content governance across marketing and operationa l email programs.
Business problem
- Marketing and operational emails were landing in spam or failing authentication checks across multiple platforms.
- Sender reputation was deteriorating, impacting critical communications and customer trust.
- Teams needed sustainable governance to avoid repeat issues as campaigns evolved.
Approach
- Implemented SPF, DKIM, DMARC, and alignment across sending domains and platforms, closing configuration gaps.
- Audited content and sending practices, introducing segmentation, warm-up plans, and approval processes where needed.
- Set up monitoring, reporting, and runbooks to maintain reputation and flag risks early.
Outcome
- Improved deliverability and restored sender reputation across marketing and operational streams.
- Clear processes for future campaigns and operational communications, reducing the chance of recurrence.
- Leadership visibility into deliverability metrics and risk indicators through shared dashboards and playbooks.
About the client
- Covers marketing, transactional, and operational email
- Works across multiple sending platforms and domains
- Focused on reputation recovery and long-term governance
Project Partners
Technology stack tailored to the engagement. Get in touch to discuss the platforms that best fit your outcomes.
Looking for this outcome?
Book a 20 minute consultation with ATOM Digital to translate these lessons to your organisation.
Book a 20 minute consultationWhat to expect
- Authentication and alignment across all sending domains
- Content and sending practice audits with actionable controls
- Monitoring and runbooks to protect reputation over time